Showing posts from March, 2018

Branded content meets destination marketing - Promote Iceland and WOW Air

Pleased to have been able to connect both the Icelandic tourist authority and national airline WoW air with the production company developing branded content on behalf of Red Bull Media House from which this series was created:
Skate Iceland Chapter 1
Skate Iceland Chapter 2
Featuring some of skateboarding's elite, Sam McGuire's cross-platform project again straddles the spheres of action sports edit, adventure tourism and destination marketing in a way which nobody else in the space does and to great effect for all stakeholders, as RBMH's viewership alone now dwarfs most of their competition in the taste-making action sports branded content milieu.

RadSeason: Simple Session 2018 In Review

As well as creating the most-viewed edit from a skate event again, breaking our previous record of 1.2M for CPH Open 2017 by topping 1.3M for Estonia's Simple Session, we also added value by reviewing the event for taste-making action sports travel and booking platform
You can read our synopsis of Winter's biggest European skate event by following this link.