We are beyond delighted to announce our record- breaking #40 Shades Ireland project has been shortlisted for a European Sport Tourism award. Conceived and delivered on behalf of Red Bull Media House and Red Bull Ireland, #40 Shades led the first ever professional skateboarding tour of Ireland last summer, with the resultant Brian Lotti film being wached more than 385,000 times online in 4 languages. This was more than Tourism Ireland's Youtube advert, and Red Bull Ireland's Cliff Diving from Inis Mor- combined. In proving the level of interest in action sports culture and Ireland as a new youth destination, we are proud to be shortlisted against illustrious peers such as the Tour Of Yorkshire and the IAAF Half- Marathon Series. Fingers crossed for the big night!