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Showing posts from November, 2012

Re- introducing Brian Lotti

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Sensible Answers are delighted to add skateboarding legend and fine art watercolourist Brian Lotti to our roster of artists and collaborators. Look out for his first major magazine interview in 20 years coming up in HUCK magazine's Christmas issue!

Back on the grind with VANS

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A few late nights lately at the behest of Vans Footwear putting the finishing touches to their B2B assets ahead of the holiday season. The only downside is with so much tasty gear passing under our noses, our lists to Santa grow by the minute. Some really exciting new directions for Vans including some retro gear which harks right back to the era of the Van Doren Rubber Co. from which Vans Footwear originally emanated!

Second B2B boardsport trends article from SOURCE November.

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The Elephant In The Skateshop: are microscooters keeping the lights on in independent skateshops, or ruining skating?

The recent rise in the popularity of micro-scooters has split skateshop owners down the middle.
On one side of the argument, we are currently enjoying a widespread boom in the creation of multi-purpose alternative youth zones which skateboarding in no small part helped to create and shouldn’t be too sniffy about reaping the benefits of. Skateboarding, this argument runs, has always needed its gay little brother to pretend is ruining its cooler more mature image. A decade ago that gay little brother was rollerblading. Now rollerblading is to all intents and purposes gone, and in its place comes scooters.
 Many other skate shops sell what might be called lifestyle peripherals anyway
- longboards, hackey sacks, headphones, paint, sunglasses - what’s the difference?
On the other hand, the counter-argument is precisely that skating got its shit together just in
time to bequ…

Patterns in youth culture article for Boardsport Source magazine.

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I wonder if you’ve seen Tony Hawk’s RIDE channel on YouTube yet? If you haven’t absolutely do go and get into it, without question it is the best skate related scheduling on there at the moment- better than Epicly Later’d, better than The Berrics. One of their ’big tent’ offerings this last summer on their SPOTS programme was a pretty definitive history of the iconic Del Mar Skate Ranch. If you’ve ever seen wobbly, soft focus VHS footage of bright yellow kneepads, day- glo T- shirts and alarmingly short shorts from the height of skateboarding’s romantic era in the early 1980’s, it was almost certainly from here. To call the Del Mar Skate Ranch iconic is to dabble in understatement that seems churlish, but the truth is that the golden era of skateparks is actually right now, and it’s only when you step back that the ‘woah’ factor comes into it. We have always been around skateparks because we sought them out, but today across Europe we have parks cropping up in the most unlikely plac…