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Showing posts from 2010

Sensible Answers complete 360 degree brand development project for Urban Kreation

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Apologies for the radio silence of late but we have been exceptionally busy taking Urban Kreation clothing www.urbankreation.com from concept to market including full developmental support over a 3- month period. Please contact the site for a walkthrough of what we achieved and what we can do for your brand on YOUR budgets!

SB Block Session from Karim Bakhtaoui on Vimeo.
Karim Bakhtaoui viral launch asset.

Sensible Answers' feature on skateboarding in Afghanistan

Printed in pan- European lifestyle magazine Huck.

Sensible Answers Quoted in Outlaw Collective Thesis

Flattered indeed we are to have an abstract from Niall's early work for US soul bible SLAP magazine used in an academic article. Full piece here!

When we was rad

Little something from Etnies European Championship 2009- the sweary Mary at the end is Fluff editor Marcel Veldman.

Sensible's Dave Carnie interviewed

About his fine art photography here!

Don't panic

Website moving servers, will be up again ASAP!

Article for Boardsport Source European B2B Title

Recently I had occasion to ask Jagger about skateboarding. Jagger is a face from the British skateboarding scene, and possibly the first non American to ever grace Thrasher magazine’s Hall Of Meat after a particularly rapid tram track hang up whilst hill bombing in San Francisco. It is fair to say that he sees the long view.
“The activity of skateboarding has never been stronger” he noted “-its just the skateboarding business that is having a hard time.”
Skateboarding has never been more popular and yet the changes in manufacturing and distribution mean that the marketplace has seldom looked more perilous. How did it come to this?
Right away lets get rid of the credit crunch, which has ramifications wider than this or any single industry.
Suffice to say, almost all of the unnecessary expenditure which almost became a badge of honour is gone.
Flow teams are largely gone. The alternative currency of free shoes is gone. The thing about a time of plenty is that you often only recognise it i…

Working with Element to Make It Count

A superb result for Element Skateboards' Europe- wide MAKE IT COUNT contest series and Sensible Answers was honoured to deliver one of the most logistically- difficult dates at a far- flung European city thanks to the Strength In Numbers network. Full video report HERE!
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Tony Hawk riding the King Ramps vert monster our client King Ramps assembled for the start of the Gumball Rally in Pall Mall, London last Saturday!

Interviewed by The Independent

For an article about skateboarding in London.

Interviewed for article in The Times

About the current popularity of Barcelona.

Life and Limb

I had the honour of writing for a book full of talented writers in the USA which has some extracts here.

Eastern Europe expert in HUCK magazine

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Sensible affiliate and Eastern Bloc legend Alex Kyourkiev profiled in this month's Huck magazine.
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An edit Sensible made from a trip to LA to present a talk at the International Association Of Skateboard Companies conference at Woodward Skate Camp in the desert.
Ideas aplenty here which demonstrate the power of imagination when it comes to catching people's attention- enjoy!
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Attending the London launch of Nike's enormous book on its European Amateur skateboard squad. Sensible Answers were responsible for editing the entire book on behalf of Nike EMEA and Dutch design house VIJF890. It is available from Nike SB dealerships Europe wide from now.